Introduction
Mission BBQ is a fast-casual restaurant chain that specializes in barbecue fare and is known for its patriotic theme and support of military veterans, first responders, and public servants. The first Mission BBQ location opened in Glen Burnie, Maryland in September 2011. Since then, the brand has expanded to over 130 locations across the eastern United States. But where exactly did the Mission BBQ concept originate? Here is an in-depth look at the founding and growth of this popular barbecue chain.
The Founders’ Vision
Mission BBQ was founded by two friends, Bill Kraus and Steve Newton, who shared a passion for barbecue and a desire to honor American heroes. Prior to launching Mission BBQ, Kraus and Newton had achieved success with other restaurant concepts. However, they wanted to create a brand that brought people together around the appreciation of great barbecue and pride in country.
The name “Mission BBQ” was chosen to reflect the brand’s mission to serve top-quality barbecue in a patriotic environment. Kraus and Newton aimed to make Mission BBQ a community gathering place where customers could enjoy traditional American fare while surrounded by tributes to military service members, first responders, and other hometown heroes.
Choosing a Location for the First Restaurant
When it came time to open the first Mission BBQ location, founders Kraus and Newton chose Glen Burnie, Maryland. This suburb of Baltimore was an ideal fit for several reasons:
- Convenient location in an established commercial district off I-97
- High traffic volume and visibility
- Proximity to Fort George G. Meade, an Army installation
- Central location suitable for future expansion into other Maryland markets
By planting their flag in Glen Burnie, the founders saw great potential to introduce the Mission BBQ concept to a large pool of potential customers in the Baltimore-Washington metro region.
Grand Opening of the First Location
The very first Mission BBQ restaurant opened its doors on September 11, 2011 – the 10th anniversary of the 9/11 terror attacks. The date was specifically chosen to coincide with a day of national remembrance and pay tribute to the victims, survivors, and first responders of 9/11.
The Glen Burnie location was an instant hit with local residents thanks to its festive patriotic atmosphere and focus on high-quality smoked meats, sandwiches, burgers, and sides. Customers responded enthusiastically to signature menu items like the “American” Pit Beef Sandwich, “Liberty” BBQ Nachos, and brisket baked beans.
Part of the restaurant’s appeal was also its interior design featuring American flag artwork, military insignia, and memorabilia honoring first responders and public servants. With its family-friendly vibe and all-American fare, Mission BBQ filled a niche in the local dining scene.
Expanding Across the Eastern U.S.
Given the success of the inaugural location, Kraus and Newton moved quickly to bring the Mission BBQ concept to new markets. Over the next decade, the chain expanded steadily along the East Coast and Midwest:
- By 2013, 10 locations throughout Maryland
- By 2016, restaurants across 6 states (Maryland, Pennsylvania, Virginia, Delaware, Indiana, Ohio)
- By 2021, over 130 locations in 16 states
Mission BBQ prioritized growth in communities that shared its values of patriotism, appreciation for heroes, and love of authentic American barbecue. The brand also strategically targeted areas with military bases, large veteran populations, and consumers craving quality smoked meats.
The Future of Mission BBQ
Looking ahead, Mission BBQ aims to expand its footprint throughout the eastern half of the United States. The company hopes to continue serving as a home away from home for military members while also welcoming civilians in search of a truly American dining experience.
As the chain grows, the founding principles will remain the same – providing incredible barbecue, bringing people together, and honoring American heroes. The story of Mission BBQ is a testament to how an inspiring vision of two entrepreneurs evolved into a widely successful brand with over 130 locations and counting.
Frequently Asked Questions
Where was the first Mission BBQ location opened?
The very first Mission BBQ restaurant opened in Glen Burnie, Maryland – a suburb of Baltimore – on September 11, 2011.
Why did the founders choose Glen Burnie for their first restaurant?
Glen Burnie offered a prime location with high visibility and traffic volume, proximity to a military base, and accessibility to the Baltimore-Washington metro area. These factors gave the new concept a strong pool of potential customers.
What made Mission BBQ unique when it first launched?
Mission BBQ combined great barbecue fare with a patriotic, military-inspired atmosphere. Customers enjoyed signature dishes in a family-friendly setting adorned with American flag art and tributes to hometown heroes.
How did Mission BBQ expand over its first decade in business?
Mission BBQ grew steadily along the East Coast and Midwest, reaching 10 locations by 2013, over 60 locations by 2016, and 130+ locations across 16 states by 2021.
What communities has Mission BBQ targeted for its expansion?
The chain has focused on markets with military bases, large military/veteran populations, and consumers who appreciate authentic barbecue and patriotic themes.
Conclusion
Mission BBQ has proudly brought people together over quality American fare and tributes to heroes for over a decade. The brand has spread its unique patriotic barbecue concept from the original restaurant in Glen Burnie to 130+ locations throughout the eastern U.S. Founded in 2011 by two entrepreneurs with a passion for barbecue, Mission BBQ continues to thrive by staying true to its principles of outstanding food, community, and honor. With further expansion on the horizon, even more customers will get to enjoy the quintessential taste of America at Mission BBQ.